Etihad Airways completed the world’s first ultra-long-haul flight without single-use plastic-free, touching down in Brisbane, Australia, in time to mark World Earth Day on April 22. The 14-hour flight which took off from Abu Dhabi was the first stage in Etihad’s plan to reduce single-use plastics by 80 per cent by the end of 2022.
Ok, so we’ve all heard about AI and how it’s changing our world. But what about marketing? How is AI impacting our industry and how can we benefit? Econsultancy’s recent Singapore event threw some light on the matter with the ‘Four most exciting areas of AI for marketers’. From ‘computer vision’ where AI can be used to classify image content & tag images to natural language generation, whereby computers can turn data into more conversational language, marketing, like the rest of our world is changing fast.
Across the globe physical retail is struggling. There are soaring high street store closures in the UK, while closer to home our retailers are facing their own pressures. So why are high street retailers still struggling to crack multichannel retail? While employing ecommerce best practices and focusing on customer experience might seem like straightforward measures to those of us who work in digital, the woes of high street retailers are quite obviously not straightforward.
Some estimates suggest that we scroll the equivalent of the height of the Empire State Building each day in our social feeds. So how do you stop thumbs? Here are 5 content tips on how to stand out on social media – from arresting visuals to getting to the point fast, this is how you create great stories on Instagram and Facebook.
No doubt, snackable content will always have a place I today’s fast-paced online world. But to truly stand out, and deepen engagement with online audiences, now could be the time for the longer-format video. Is this the moment for brands to start looking beyond the restrictive parameters set by social media giants – no sound, vertical only, under 10 seconds to entertain, inspire and inform their audiences.
User-generated content is certainly not a new marketing strategy, but it appears to be enjoying a renaissance. UGC – which refers to any kind of content created by a customer and used by a business – helps brands to build an immediate sense of authenticity. Unlike online reviews – which can easily be faked, biased, or skewed by an algorithm – user generated content is often visual and tied to a social media account – therefore more trustworthy.