The World Health Organization (WHO) teamed up with a virtual influencer to raise awareness of how people can help to stop the spread of COVID-19, the respiratory illness caused by the novel coronavirus.
The Covid-19 pandemic has put many brands in a very difficult position. With large numbers of their customers under lockdowns and/or facing uncertain financial circumstances, engaging effectively with consumers demands new approaches.
Consider these two sentences: The fox is coming for the chickens. The seeds are coming for your yard. In each case the word “for” is doing very different work: In one it implies a negative, in the other a benefit. Now try: The robots are coming for our jobs. Again, you could interpret this either way—and people do, depending on their points of view.
Facebook is launching a new option which will enable gamers to organize their own tournaments within the Facebook Gaming platform, providing an immediate way to boost gaming engagement amid the COVID-19 lockdowns, while also furthering Facebook's broader gaming ambitions.