There’s a lot happening at Promoseven360, work-wise and in our hectic personal lives.
Discover some of the things that are grabbing our attention.

Why one-size-fits-all video ads are a thing of the past

August 8th, 2019|

Nescafé Dolce Gusto experimented with applying personalization to its creative and media plan. The result was a customized approach that spoke to fashionistas, foodies, and more in these bubbly ads that increased search and brand metrics.

Can flights go single-use plastic-free?

May 12th, 2019|

Etihad Airways completed the world’s first ultra-long-haul flight without single-use plastic-free, touching down in Brisbane, Australia, in time to mark World Earth Day on April 22. The 14-hour flight which took off from Abu Dhabi was the first stage in Etihad’s plan to reduce single-use plastics by 80 per cent by the end of 2022.

Four most exciting areas of AI for marketers

February 20th, 2019|

Ok, so we’ve all heard about AI and how it’s changing our world. But what about marketing? How is AI impacting our industry and how can we benefit? Econsultancy’s recent Singapore event threw some light on the matter with the ‘Four most exciting areas of AI for marketers’. From ‘computer vision’ where AI can be used to classify image content & tag images to natural language generation, whereby computers can turn data into more conversational language, marketing, like the rest of our world is changing fast.

Clicks or bricks – What’s the future of retail stores

February 13th, 2019|

Across the globe physical retail is struggling. There are soaring high street store closures in the UK, while closer to home our retailers are facing their own pressures. So why are high street retailers still struggling to crack multichannel retail? While employing ecommerce best practices and focusing on customer experience might seem like straightforward measures to those of us who work in digital, the woes of high street retailers are quite obviously not straightforward.