Project Description
Overview
Centrepoint had always been seen as a collection of disparate brands (Babyshop, Splash, Shoemart and Lifestyle) rather than a brand in its own right. We used the launch of the Spring / Summer Collection as chance to build the brand’s equity and positioned it as a destination for the whole family. We turned our back on traditionally posed models and instead opted for ‘slice-of-life’ imagery and messaging that connects emotionally with the customer.
Capabilities:
- Communication
Other Works
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AL GHURAIR INVESTMENT
Unifying an icon – Al Ghurair corporate and group website development / Al Ghurair Investment
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