Project Description

Overview

Dubai Marina was the first master-planned community in Dubai, virtually a new city within a city. However, while it was still an empty expanse of land, we were tasked with bringing this ambitious development to life and ushering in a new style of waterfront living for residents. We developed the brand identity and launched the development through an integrated communication campaign. This was followed by a sustained sales campaign to promote & sell projects within the development.

Capabilities:
  • Branding
  • Communication
  • Direct Marketing

Other Works