enoc is one of the UAE’s most recognized, yet overlooked brands. Most people only think of enoc as somewhere to fill up their car with fuel. On the company’s 25th anniversary, we wanted to change the perception of the brand from an oil company to an energy company. Under the platform of Inspiring Energy, we created a campaign that celebrated the energy within each one of us and showed how enoc plays a part in every aspect of life in Dubai, from the fuel that drives our cars and flies the planes to the gas we cook with. On-ground activation, a 360 communication campaign including B2E as well as a microsite and coffee table book all brought the enoc story to life.
- Web design & content
- On-ground experience