Teenagers in Saudi Arabia can’t wait to turn 18 and get their license. Chevrolet saw an opportunity to reach out to youngsters a year before they got their license and convert them to Chevrolet even before they were allowed to drive. To do so we created a story about a Saudi teenager who had just got his license and all the adventures he was having. The story was told on a microsite and well as a hand-written journal.
- Website design
- Content creation