Project Description

Overview

Few countries in the world move at the pace of the UAE. If you want to keep up, you turn to Gulf News, the No.1 English daily in the region. This was the inspiration for our new brand campaign. Using some of the country’s most forward-thinking developments, we showed that Gulf News was the best way to keep your fingers on the pulse of this fast-moving country. On social, we spoke to young leaders in their fields on the future of the country, while on-ground we even had a drone deliver newspapers.

Capabilities:
  • Communication
  • Social influencers
  • On-ground experience