Project Description


News consumption habits across the UAE are changing fast as people increasingly shift from print to digital mediums. In response Gulf News revamped their website in terms of look & feel and functionality, but most importantly content. We positioned the new site as the place to go for news & information that matters to you in the UAE. After the initial awareness campaign, we drove usage through a powerful search and social campaign promoting our new thought-provoking stories.

  • Communication
  • Design
  • Search
  • Social Media