Project Description


When you think of German cars, you think of the usual suspects, right? Now there’s one more to add to the list. Opel is here. All the German performance you’d expect and all the precision and styling you associate with luxury German vehicles. But all with a price tag that’s a lot less than expected. To launch Opel in the Middle East, we needed people to sit up and take notice. That’s why we didn’t just introduce a new marque. We introduced the new German in town. And we really did go to town in our campaign!

  • Communication

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