Project Description


Shan Masala is a well-known Pakistani spices brand. Their ambition was to enter the US market in the niche pink salt category. In order to do so, they needed to revamp their packaging to create a more premium feel. We not only redesigned their labels but gave their packaging a whole new dimension too – we incorporated shaker and grinder into the design to provide greater utility and value.

  • Label design
  • Package design

Other Works