Project Description


When Emaar were planning the world’s largest mall, they turned to us to create a campaign that would do it justice. We developed a pre-launch B2B campaign targeting the world’s leading retailers and then launched the mall to the public under the now iconic brand positioning of ‘Everything’. Within the mall we developed identities for the various zones as well as wayfinding and digital assets. Today, The Dubai Mall is one of the world’s leading tourist attractions.

  • Branding
  • Communication
  • Design

Other Works